About Us


Let’s lift each other up. 

Ask any woman what she loves most about her friends and the answer will be unconditional support. Whether you’re looking for dating advice or diaper advice, you trust your friends’ opinions, so we figured we’d make an online community where you can share and seek advice about motherhood with the people you trust most. 

We met in business school and have been friends ever since, despite moving to different cities (NY and Toronto) and pursuing different careers (entrepreneurship and finance). Noelle has a toddler and a penchant for conducting meticulous research. Barbara is planning to start her family and specializes in connecting people and ideas. And so, with these skills and a determination to make motherhood more collaborative in the digital age, bellybrief was born. 

We want you to join our community of challenge-slaying moms to share your advice, tips, tricks and support with other like-minded mothers. We know busy lives mean that passing conversations and tidbits of advice can get lost in the daily struggle, which is why we’re making it as easy as we can to help you stay organized and on top of your game. Because even on those days you feel lonely and overwhelmed, we’ll be here. 


Our Founders


Barbara Pucher

Barbara is a Toronto to New York transplant. She’s a serial entrepreneur, philanthropist, avid  traveler and networker. She loves supporting like-minded individuals to achieve their goals and bringing communities together to solve problems. She hopes to channel this energy to make bellybrief a supportive and inspiration community that will bring women together to help one another.


Noelle Fulford

Noelle is a tax accountant and professional actor and dancer. She’s a mother to Wyatt,  her 18 month old son. While she loves her job as a Senior Manager at RBC Global Fund & Analysis, her passion is now solely focused on her son and how to raise him. Wyatt is a rambunctious toddler and she loves using bellybrief to help her and friends find and organize their answers to the never ending questions of motherhood.